Digital Analytics
We set up and interpret analytics, conversion tracking, and heatmaps so you know exactly how visitors use your site, and use that data to guide design and marketing decisions.
The Problem
Without proper tracking in place, decisions about design and marketing spend end up based on guesswork, and by the time bad assumptions surface, the budget has already been spent on them.
Our Approach
We instrument sites with analytics, conversion tracking, and heatmaps from the start, then translate the data into specific recommendations, not just a dashboard nobody checks.
What's Included
Technologies We Use
How We Work
Setup
Analytics, goals, and conversion tracking configured correctly.
Collect
Data gathered on real visitor behavior over time.
Analyze
Heatmaps and funnels reveal where users drop off.
Report & Recommend
Clear insights and next steps, delivered monthly.
Why It Matters
Case Studies
E-Learning Platform
Challenge
Storylingo needed visibility into how learners actually progressed through courses, across both web and mobile.
Approach
We instrumented the platform with analytics and progress tracking tied to the shared Laravel backend, covering both the web app and the Flutter mobile app.
Outcome
A single, consistent view of learner engagement across platforms instead of two disconnected data sets.